On a lighter note: Did Feng Shui logo luck keep some companies in the space business?

by | Jan 28, 2014 | China, Commercial human spaceflight, commercial launch services, History, On a Lighter Note, Satellites, SpaceX | 0 comments

As the Chinese New Year arrives, we note that China has traditionally been very superstitious about encouraging good luck.  As part of the Feng Shui superstition, individuals and organisations can encourage good luck energy to enter their realms by simple measures involving shapes, colours, light, crystals, furniture placements etc.  Apart from being careful with room layouts and changing the wallpaper, what other ways are there for companies and organisation to help their fortune?  Well one is to have an auspicious company logo design.

SpaceX Dragon Emblem has elements of good and bad Feng Shui luck. Courtesy: SpaceX

SpaceX Dragon Emblem has elements of good and bad Feng Shui luck. Courtesy: SpaceX

About ten years ago, in our previous Space Intelligence News newsletter publication, we did an analysis of company logo design.  We noted which space companies in the space business were likely to have good Feng Shui-luck via their logos and which would not. 

To briefly recap, superstitious practitioners of Feng Shui believe that certain elements should be present in a company logo to give it more good luck, and less bad luck, for the organisation as a whole.  This includes having the right colour combinations and having strong bold shapes and lettering.  Lucky emblems are also encouraged with the best being living things, with animal symbols being better, or a dragon which is best of all.

While plain shapes are acceptable, the worst emblem or logo has a sharp angular point aiming at a company name.  This is not auspicious as these  act as a ‘poison arrow’  against a company.  

So how has it worked out for the companies we warned to change their logos?  Are they still in the space business or have they failed or been taken over?

Examples of ‘auspicious’ space company logos were noted were those of Boeing and Intelsat in that they had (and still have_strong clear lettering with no sharp objects pointing at their name.

imagesOACONMJ6

We noted that Boeing had strong lettering and while its ex-McDonnell-Douglas logo emblem did have a sharp point, when placed in the next-to-name configuration it was  not intercepting the company name.

intelsat

Intelsat’s emblem was simple and strong with a good colour combination – a good Feng Shui logs.  Both Boeing and Intelsat remain major players in the space business.  

Our examples of inaupicious’ space company logos we pointed out included Panamsat’s and Alcatel’s.

panamsat

Panamsat’s name had a pointed “poison arrow” emblem pointing straight at it.   The “result” was that Panamsat was eventually taken over (by Intelsat).

We also suggested that Alcatel was misdirected to have an arrow pointed straight down at its name.

 Logo_alcatel_spaceSMALL

Small dull spaced letters of the Alcatel name are ‘spiked’ by the point of a ‘poison arrow’. While Alcatel is still in business,it is no longer in the space business as its space interests became part of Thales Alenia Space. 

Some logos have both good and bad features and are examples of mixed feng shui luck. Examples of mixed luck logos include NASA’s good colourful design but whose clarity has been compromised by an emblem’s ‘arrow’ flying straight through it (the NASA logo was changed back to the original “meatball” from the “worm” logo of the 1970s and 1980s).  Perhaps if they changed their logo they might get a bigger budget.

nasaSMALL

So what about more recent companies?  EADS Astrium’s company name clearly had a poison arrow and, as such we were not surprised that in a reorganisation the EADS Astrium name became no more.  It is now part of Airbus Defence of Space of course. By the way, as you would expect, the new outfit appears to have a very good logo.

EADS_Astrium(1)

Airbus

Of course, all of this Feng Shui stuff is probably just mumbo-jumbo superstition.  Nevertheless, while we at Seradata believe you make your own luck for the most part – though talent,  good products, good service and treating clients well – nevertheless when we can, we will take any bit of extra luck or divine help available…just to give us the edge you understand.  As such, Seradata’s logo has been carefully chosen so that any point parts will not strike its name.  And if the theory holds, our “lucky” logo will bring more appreciative clients and, of course, more revenue and success. We will keep you posted.

imagesY0X39HHK

Our final word goes to the logo of SpaceX (Space Exploration Technologies).  While they do have a strong clear logo for the company – if you get your ruler out, it appears that the backward X points “poison arrows” do not actually intersect with the name – and while their Dragon spacecraft has a “most lucky” dragon symbol on the side of it,  in fact, the dragon emblem’s pointy wing parts do aim at its dragon name (see top image).  Not so good.

SpaceX-Logo-620x149

Mind you, at least Space X has a better logo than its competitor launch provider International Launch Services (ILS) as it appears to have two (black downward) poison arrows pointing at its name.

international-launch-services-ils-logo-bg

Thus our prediction is that while we envisage SpaceX prospering – possibly at the expense of ILS, its Dragon capsule may not have it all plain sailing.   All logos courtesy the companies and organisations quoted.

Update in May 2015:  We have found the space company with probably the worst logo in terms of Feng Shui luck.  Talk about a large poison arrow head aiming straight at the company name!  Have a look at the new logo for SES…the global satellite operator appears to be doomed! 🙂

ses_logo_claim_bl_m_jpg__200x126_q85_crop_upscale

 

 

 

About Seradata

Seradata produce the renowned SpaceTrak Launch & Satellite Database. Trusted by 100 of the world’s leading Space organisations, SpaceTrak is a fully queryable database used for market analysis, failure/risk assessment, spectrum analysis and space situational awareness (SSA).

For more information go to www.seradata.com/spacetrak

Related Articles

SpaceX launches Starlink mission and achieves first 10th stage re-use

At 0642 GMT on 9 May 2021 SpaceX conducted its second Starlink launch of the month. This mission lifted-off from Read more

SpaceX Starship makes successful landing

Following four failed attempts to land previous versions of its Starship launch vehicle, SpaceX finally succeeded in landing its latest Read more

SpaceX launches first Starlink mission of May placing 60 satellites into orbit

At 1901 GMT on 4 May 2021 SpaceX successfully launched another set of 60 Starlink satellites. The mission utilised a Read more

SpaceX Falcon 9 and Arianespace Vega rockets both conduct early morning launches

The first launch that took place on 29 April was conducted by Arianespace. This mission saw a Vega rocket successfully Read more

SpaceX launches second commercial crew mission to the ISS

On 23 April SpaceX successfully launched the "Crew 2" mission on a Falcon 9 vehicle into low Earth orbit from Read more

NASA chooses SpaceX Starship derivative for human lunar lander but was choice forced by limited funding?

As Elon Musk had hinted on his Twitter feed, NASA formally announced on 26 April that it had selected SpaceX Read more

SpaceX Falcon Heavy selected to launch Astrobotic Griffin lunar lander in 2023

Astrobotic has selected SpaceX's Falcon Heavy rocket to fly its first GRIFFIN lunar lander to the Moon. This is the Read more

SpaceX carries out fourth Starlink mission of March and orbits 60 more satellites

At 0828 GMT on 24 March SpaceX successfully launched a Falcon 9 vehicle carrying 60 STARLINK satellites from Cape Canaveral Read more

Cookies & Privacy

Click here to read about use of cookies on the website

Categories

Archives